The concept of Gamification is based on the idea of ​​incorporating playful elements in non-game contexts, to attract users or employees and motivate them to achieve their goals. It has been shown that the implementation of gamification increases the commitment and motivation of all agents, and promotes efficiency.

However, it is important to clarify that not all game elements are appropriate for all areas, and that gamification must be used appropriately to the context and specific objectives.

What does it imply?

It is the application of game elements and mechanics in non-recreational contexts, to motivate and engage agents (users, employees, teammates) more deeply. Gamification can also be used to teach new skills or new knowledge or to change behaviors.

Through elements such as rewards, challenges, rankings, and point systems, we seek to create a more interactive and entertaining user experience, increasing user engagement on platforms and services. This approach has proven effective in building customer loyalty, improving retention and purchase conversion, encouraging customers to continue using a product or service, and strengthening the connection between products and end users.

Gamification in the business environment

Some examples of how gamification can be implemented in the business environment are:

– Training and education programs: like interactive online courses with game elements such as badges, levels, and challenges to motivate employees to complete the training, and give virtual or real rewards to those who complete the courses.

– Performance evaluations: scorin systems or rankings to measure employee performance and promote healthy competition, publicly recognizing those with better performance through leaderboards or virtual awards

– To encourage collaboration and teamwork: challenges or missions in which teams must solve problems together to achieve specific objectives, giving rewards to the winning team such as free time or special events.

– Individual projects and goals with rewards to those who achieve them: virtual badges or medals for outstanding achievements such as completing projects early or exceeding sales targets.

– To stimulate commitment to the company’s culture: Through challenges related to the company’s values, in which employees demonstrate their commitment to them, it encourages active participation in the improvement of the company.

– For health and well-being: Through wellness programs points are earned by participating in healthy activities, such as physical exercise or meditation, offering rewards to employees who achieve certain health goals, such as quitting smoking.

– Staff recruitment and retention: A well-known technique is the referral programs in which current employees refer candidates for open positions, earning rewards for each successful hire, and offering rewards to employees who remain with the company for a certain period.

– To encourage internal commitment: through challenges and competitions between departments to encourage interaction and collaboration between teams, and establishing a reward system for peer recognition, where employees can recognize the work of their colleagues.

The key is to align gamification strategies with the goals and culture of the company so that they effectively motivate and engage employees.

The use of gamification to improve sales and engagement

Augmented reality simulations are another great conversion tool. Creating simulations or scenarios in which users can test your products or services in realistic situations, and explore them inside, not only helps them better understand the value you offer them but also encourages purchase conversion.

Surprise and excitement can increase loyalty and engagement by offering surprise prizes to users who meet certain conditions or achievements. Moreover, it fosters collaboration between users by allowing them to work together to achieve common goals, including for example creative projects, problem-solving, or even design decisions. The key is to make gamification feel natural and aligned with the UX you want to offer.

Applica has implemented gamification for some clients scoring their employees for certain completed tasks. This has encouraged their teams to work harder and be more productive.

Would you be interested in trying gamification to enhance your company’s value? Contact our innovation department at: contact@applica.dev